Frequently Asked Questions What is the difference between what you do and role-play? What are the benefits of using professional actors? How can touchy-feely art be scientifically rigorous? Let's cut to the chase. What's the bottom-line ROI? Are you serious? There is no way that my people will be willing to step into the scenes and “act.” How do you make this work? My staff don’t know how to “act.” How are they supposed to be realistic in the scenes with your actors? Do you do comedy? Can you do “entertainment”? But isn’t improvisation unpredictable? Do you do scripted work? We only need actors, can you provide them? I’ve seen your work, and it has moved an audience of two hundred to tears [when the depressed pregnant mom just revealed that her own mother had died two weeks earlier]. How can this happen?